So...lot's going on today! Here are the highlights so far (to be updated as more info comes available):
- Blackberry will be releasing 2 new smartphones this year - the Z10 all touch device, and the Q10 device with a physical keyboard. The Q10 is likely the device that will seem most familiar to Blackberry loyalists, and the Z10 is Blackberry's idea of what the "prosumer" market is looking for. An interesting gamble...but a gamble nonetheless
- The Z10 will sport a 4.2" HD display, at 1028x768 pixels, a 1.5GHz Qualcomm dual core processor with 2GB of RAM, 16GB of internal storage, and an 8MP rear camera. Nice surely, but nothing to write home about when compared to other current smartphones on the market in terms of specs. I think Blackberry is hedging their bets that long time Blackberry fans will be more enticed by the brand and how it works than the specs.
- The Q10 will have a full QWERTY keyboard and a 3.1" display. This is the more traditional or "business" type Blackberry that the general public is most familiar with.
- As for carriers - right now it is known for sure that Verizon will sell the Z10 device for $199.99 with a new 2 year agreement, and the device is scheduled for a US launch sometime in March. All four carriers will be receiving the Z10 device, but pricing and launch dates for them is not currently available.
- The Q10 is expected to launch sometime in April of this year.
- The Blackberry App World is expected to roll out 70,000 apps to its new smartphones...but so far early reviews hint at a mixed bag of apps primarily designed for the Blackberry Playbook tablet and major apps from recognized app developers are missing or still in the works. Notable apps not available as of today - Pandora, Netflix, Spotify, and Google Maps.
- Blackberry's new global creative director is - Alicia Keys! That's...cool, right?